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We conducted our gold selling research over the month of June 2022. We wanted to run the fairest test we could with our identified gold buyers so sourced five identical gold chains. All the chains were the same weight and quality of gold – 12.85 grams of 9ct gold.

We ordered our gold packs in early June 2022 and collected them up a week before we planned to send them back so that we could send each gold pack off at exactly the same time. The gold buying market online is fairly competitive with many postal gold buyers being around for many years and having hundreds of thousands of clients whereas some postal gold buyers appear to be new to the market.

When selling gold online, it’s hard to know whether we can trust the buyers we send our gold to and we wanted to try and identify who the best gold buyers are. We picked five prominent postal gold buyers after doing some research online. We hope to add more gold buyers in time but for now we feel this is a good selection and reflects the market if you’re looking to sell gold online.

We wanted to test each gold buyer against the following criteria over and above how much we would get paid for selling our gold (hopefully you seek the same answers):

  • How do we send in our gold valuables?
  • How much insurance will I get sending via post?
  • How long does it take to get a valuation?
  • When and how can I get a pay out?
  • When and how does the gold buyer return my items?
  • What items do they buy?
  • Where is the gold buyer based?
  • What do their previous customers say about them?
  • Do I have to pay to have my items returned?
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We believe these aspects to selling gold online are important as sometimes gold sellers need their money quickly and need reassurance for a quick payout, or seek high levels of insurance when selling a lot of gold, silver or jewellery in case it gets lost, damaged or stolen during transit.

We also wanted to look at the experience of selling gold online and wanted to identify how trustworthy each gold buyer was and how easy it was to deal with them. We therefore wanted to record how long it took to get offered a price, how good the initial offer was, if there were any increases in how much they offered for our gold if we haggled, and how quickly we got our money. Similarly, if we weren’t happy with the price, what the process and costs incurred were if we sought to get our gold items back.

All of the information captured as part of our independent gold selling process is outlined in our gold selling table so that you can get real, and honest feedback on the best place to sell gold online.


Comparison variables & table headings:

  • Service rating: our score based on the whole experience
  • Price paid: the final price paid for our items
  • Speed of response: how quickly the gold buyer came back to us with a first offer after posting our items, ranked in order
  • Trustpilot rating: the score obtained from customer reviews on Trustpilot
  • Insurance: the level of cover received when you post your items, paid for by the gold buyer
  • Payment method: the methods you can be paid on sale of your gold items